About Falcon Sports Management

Located in the heart of Dubai, UAE, Falcon Sports Management is a premier sports management company dedicated to fostering growth and excellence in the world of sports. With a focus on rugby and a wide range of event and athlete services, we bring international standards and local expertise to every project. We are not just managers; we are partners invested in your success, guided by unwavering principles of integrity, innovation, and a deep commitment to the sports community we serve. Our journey began with a passion for sports, recognizing the immense potential within the UAE's burgeoning athletic landscape. We assembled a team of diverse professionals, each bringing unique insights from various facets of the sports industry – from former athletes and coaches to experienced event planners and marketing specialists. This collective expertise forms the bedrock of our operations, allowing us to navigate the complexities of the sports world with agility and foresight. Our approach is always client-centric; we take the time to truly understand the aspirations of the athletes we represent and the strategic objectives of the organizations we partner with. This personalized attention ensures that our strategies are not only effective but also perfectly aligned with your vision for the future. We pride ourselves on being pioneers, constantly seeking innovative ways to enhance athlete development, optimize event execution, and unlock new opportunities in the market. From scouting and contract negotiation to comprehensive logistical planning and strategic brand building, our services cover the full spectrum of sports management needs. We believe in building long-term relationships based on trust and mutual respect, fostering a collaborative environment where every client feels valued and supported. Our commitment extends beyond professional success; we are deeply invested in the well-being and personal growth of the athletes under our guidance. Through dedicated welfare programs and mentorship, we help them navigate the challenges of a demanding career, ensuring they thrive both on and off the field. As proud members of the Dubai business community, we are committed to contributing positively to the local sports ecosystem, helping to raise the profile of rugby and other sports across the UAE. Our vision is ambitious yet grounded: to be the benchmark for sports management in the region, known for delivering exceptional results and leaving a lasting, positive impact on the lives and careers we touch. We are Falcon Sports Management – where passion fuels performance, and every client's dream is our mission.

Our Story & Vision

Founded in the vibrant city of Dubai, Falcon Sports Management emerged from a shared passion for elevating the standard of sports management within the UAE and the wider GCC region. We recognized the incredible potential and burgeoning talent present in this dynamic market, particularly within the rugby community, and set out to provide world-class services tailored to the unique needs and ambitions of local and international clients operating here. Our founding team brought together decades of cumulative experience in professional sports, event management, marketing, and athlete development, forging a synergy that quickly positioned us as leaders in the field. We are proud of our roots in Dubai, a global hub that inspires our commitment to excellence and innovation.

Our vision is clear: to become the leading and most trusted sports management agency in the Middle East, synonymous with integrity, strategic thinking, and unparalleled client success. We aspire to nurture the next generation of athletic talent, facilitate landmark sporting events that capture global attention, and forge powerful, mutually beneficial partnerships between athletes, teams, brands, and organizations. We envision a future where the UAE is not just a destination for world-class sports events but also a breeding ground for athletic excellence, supported by a robust and ethical sports management ecosystem. Falcon Sports Management is dedicated to playing a pivotal role in realizing this vision, continuously pushing boundaries and setting new standards for what is possible in sports.

Our Expert Services

Falcon Sports Management offers a comprehensive suite of services designed to meet the diverse needs of athletes, teams, clubs, and organizations operating within the dynamic sports landscape. From foundational support to high-level strategy, we provide the expertise and dedication required to achieve peak performance and lasting success.

Image of a rugby match during a tournament

Rugby Tournament Organization

We provide end-to-end planning and execution for professional and amateur rugby tournaments of all scales. Our expertise covers everything from venue selection and scheduling to logistics, participant registration, referee management, and on-site operations. We ensure every event runs smoothly, offering an exceptional experience for players, officials, and spectators alike, building memorable competitions that enhance the sport's profile.

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Team & Player Representation

Offering professional representation, career management, and guidance for individual athletes and entire teams. We handle contract negotiations, secure endorsements, manage media relations, and provide strategic career planning. Our focus is on maximizing opportunities while safeguarding the athlete's or team's interests and long-term welfare, allowing them to concentrate fully on their performance.

Sports Event Logistics

Ensuring seamless and efficient operations for sports events of any size. This includes managing transportation, accommodation, venue setup and teardown, equipment handling, and security coordination. Our meticulous attention to detail guarantees that all logistical aspects are covered, minimizing potential disruptions and contributing significantly to the overall success and safety of the event.

Image of a sports team training session on a field

Training Camp Facilitation

We specialize in organizing and managing highly effective training camps for teams and athletes, both locally and internationally. Services include sourcing suitable facilities, arranging travel and accommodation, coordinating training schedules, and ensuring all specific needs, such as nutrition and medical support, are met. We create optimal environments for athletes to focus on preparation and performance enhancement.

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Sponsorship Negotiation

Securing valuable and strategic sponsorship deals that provide financial support and brand alignment for athletes, teams, and events. We identify potential sponsors, craft compelling proposals, negotiate terms that are mutually beneficial, and manage the relationship to ensure deliverables are met. Our goal is to build sustainable partnerships that fuel growth and expand reach.

Image of a modern sports facility interior

Sports Facility Management

Offering efficient and professional management services for sports venues and facilities. This includes operational oversight, maintenance scheduling, staffing, booking systems, and ensuring compliance with safety standards. We help facility owners maximize usage, maintain high standards, and provide a quality environment for training, events, and community sports activities.

Sports Marketing

Developing and executing strategic marketing solutions designed to enhance brand visibility, engage target audiences, and drive growth for athletes, teams, events, and sponsors. This includes digital marketing campaigns, social media management, public relations, brand strategy, and fan engagement initiatives. We create impactful campaigns that resonate within the sports community and beyond.

Athlete Welfare Programs

Providing comprehensive support programs focused on the holistic well-being and personal development of athletes. This includes access to mental health resources, financial planning advice, educational opportunities, and post-career transition support. We are dedicated to ensuring athletes have the resources and guidance needed to thrive throughout their careers and beyond, prioritizing their health and personal growth.

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Why Choose Falcon Sports Management?

Partner with Falcon Sports Management for unparalleled expertise, dedication, and a commitment to your success rooted in the unique context of the UAE sports market. We combine global best practices with deep local understanding to offer a service that truly stands out.

Expert Industry Knowledge

Our team possesses a deep and nuanced understanding of the sports industry, with specialized expertise in rugby and the dynamics of the Middle Eastern market. We stay abreast of the latest trends, regulations, and opportunities to provide informed and strategic guidance.

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Proven Track Record

We have a successful history of organizing high-profile events, securing lucrative deals, and managing the careers of top athletes and teams. Our results speak for themselves, demonstrating our capability to deliver tangible outcomes for our clients across various sporting disciplines.

Personalized Approach

We recognize that every client's needs are unique. We invest time in understanding your specific goals, challenges, and aspirations to develop tailored strategies and solutions that are perfectly aligned with your individual or organizational objectives, ensuring a truly bespoke service.

Global Network

Leveraging our extensive network of contacts within the international sports community, including leagues, clubs, sponsors, media, and fellow agencies. This global reach opens doors to opportunities and insights that benefit our clients on a wider scale, enhancing their potential and visibility.

Illustration representing athlete welfare

Commitment to Welfare

The well-being and personal development of athletes are paramount to us. We are genuinely dedicated to supporting their physical, mental, and financial health, providing resources and guidance that extend beyond the field of play, fostering sustainable and healthy careers.

Our Approach

At Falcon Sports Management, we follow a clear, transparent, and results-driven process, meticulously designed to ensure maximum effectiveness and client satisfaction from the initial consultation to project completion and evaluation. Our structured approach minimizes uncertainty and maximizes success.

1. Consultation & Planning

The first step is a comprehensive consultation to deeply understand your specific needs, goals, challenges, and vision. We listen attentively, gather all relevant information, and collaboratively define clear, measurable objectives and scope for our partnership or project.

2. Strategy Development

Based on the consultation, our expert team develops a tailored, strategic plan. This involves outlining key actions, identifying necessary resources, establishing timelines, and defining performance indicators. The strategy is designed for maximum impact and efficiency, addressing your unique situation.

3. Execution & Management

With the strategy in place, we move to meticulous execution. Our team manages all aspects of the plan, providing expert oversight, coordination, and problem-solving. We maintain clear communication channels and adapt as needed, ensuring the plan is implemented effectively and efficiently.

4. Evaluation & Reporting

Upon completion, we conduct a thorough evaluation of the project or partnership against the defined objectives. We provide comprehensive reports detailing outcomes, achievements, and insights. This final step ensures transparency and informs future strategies, cementing long-term growth.

What Our Clients Say

Don't just take our word for it. Hear directly from the teams, athletes, clubs, and organizations who have experienced the Falcon Sports Management difference and achieved their goals with our support.

"Falcon Sports Management's dedication to excellence shone through in every aspect of the rugby festival they organized for us. Their local knowledge combined with international standards made it a truly outstanding event. Highly professional and a pleasure to work with."

Fatima Al Maktoum

Event Manager, Dubai Sports Council

"As an athlete, having Falcon Sports Management handle my representation has been a game-changer. They understand my aspirations, secure the right opportunities, and genuinely care about my welfare both on and off the field. Their guidance is invaluable."

Omar Khan

Professional Rugby Player

"The logistical support provided by Falcon Sports Management for our recent training camp was flawless. Every detail was meticulously planned and executed, allowing our team to focus entirely on preparation without any distractions. An incredibly reliable partner."

Emily Johnson

Head Coach, UAE Women's Rugby Team

"Securing effective sponsorships is crucial for our club's sustainability. Falcon Sports Management's expertise in negotiation and relationship building led to partnerships that have significantly boosted our resources and visibility. They understand the commercial side of sport."

Chris Davies

Chairman, Arabian Falcons RFC

"From managing our facility bookings to coordinating maintenance, Falcon Sports Management has brought a new level of efficiency and professionalism to our sports venue. It's now a truly world-class environment for athletes and the community."

Layla Ali

Facility Manager, Dubai Sports City

Meet Our Leadership Team

Our success is driven by a passionate and experienced team dedicated to delivering exceptional sports management services. Get to know some of the key individuals leading Falcon Sports Management.

Tariq Al Farsi

Chief Executive Officer

Tariq is a visionary leader with deep roots in the UAE sports scene. With over 20 years of experience in sports administration and business development, he provides strategic direction and fosters key relationships across the region. His passion for rugby and commitment to elevating Emirati sports is the driving force behind Falcon Sports Management.

Anya Sharma

Director of Operations

Anya oversees all logistical and operational aspects of our events and services. Her background in international event management and meticulous planning ensures that every project is executed flawlessly. Anya's focus on efficiency and problem-solving is crucial to delivering world-class experiences for our clients and partners.

Mark Williams

Head of Athlete Representation

Mark is a seasoned sports agent with extensive experience representing athletes across various disciplines. He is dedicated to advocating for our clients, securing optimal contracts, and providing personalized career guidance. Mark's integrity and commitment to athlete welfare are cornerstones of our representation services.

Get In Touch

We are ready to partner with you to navigate the exciting world of sports management in the UAE. Whether you're an athlete seeking representation, a club planning an event, or a brand looking for partnership opportunities, contact Falcon Sports Management today to discuss how we can help you achieve your goals.

Contact Information

Location: Office 1501, Burj Al Salam, Sheikh Zayed Road, Dubai, P.O. Box 48717, United Arab Emirates

Phone: +971 4 555 1234

Email: info@

Elevating Sports Management to New Heights

Passion. Precision. Performance.